I have worked professionally as a Designer since 2004. Since then I have specialised in designing for health and well-being, and the process of using design as a tool to address social and global issues. I am currently the Head of Design at Smartly leading the design efforts within home automation and innovative solutions for smarter lives and societies.
My experience includes Interaction Design, Product Design, User Research, and design writing for both international and national clients. I have a MSc degree in Interaction Design and an MFA in Product Design. This background has given me the tools and skills to create meaningful and valuable products and experiences for users and stakeholders. Through a sustainability lens I strive to create holistic and engaging products and experiences.
My inspiration comes from a variety of sources such as; human cultures, storytelling, traditional craftsmanship, nature, design history, and the arts. I continuously strive to push the boundaries of my design practice by writing, and holding workshops and lectures. Other passions of mine include travelling, yoga, photography, film, music, health, & nature.
Design manifesto (living document)
I believe in the power of design. I believe design can help to bring about positive change to people in need and to our stressed eco system. I believe in the creative force of human kind and the natural world. Since the beginning of my design career I have had my mind set on designing for health, people, happiness, and the planet we live on. Ever since I was a child I have always had a social pathos, caring for those in need. Thus, dedicating my design career to social design projects and projects with a discursive nature was the natural choice for me.
Since my thesis work in 2004 I have been involved in projects designing for the elderly, and for people with different skill sets, backgrounds and challenges. I am passionate about discursive design where my analytical and observant mind can ventilate on human behaviour and our society which in turn can contribute to the debate and hopefully spark a flame that will lead to change.
I am now active in the fields of product design, interaction design, user research, inclusive design, and design writing. I have had a lecture to design students on inclusive design and my aim is to develop this further to inspire young designers to consider social and environmental issues in their design practice. I continue to explore discursive issues, one example being my chair Borrowed which has been exhibited at the Stockholm Fair 2012 and 2013, as well as Woodpunk in 2012. My goal is to continue exploring social and environmental issues, traditional craftsmanship, sustainability, and anthropology, as a part of my design practice and design thinking.